Strategy
The Problem You’d Rather Have
Good decisions rarely eliminate problems. They exchange them for consequences we are better prepared to carry.
Published August 2026
You are never quite solving a problem. More often, you are trading it for one you would rather have.
Every solution comes with an invoice
We solve our need for shelter by taking on a mortgage that must then be paid. We gain convenience by accepting dependence. We increase control by carrying more complexity. The original problem may disappear, but the trade-off remains.
Paul Virilio, the French cultural theorist, captured this relationship between invention and consequence with striking economy:
“When you invent the ship, you also invent the shipwreck.”
Paul Virilio, Politics of the Very Worst (1999).
The point is not that invention is futile or that progress should make us timid. It is that every solution creates a new landscape of cost, risk and responsibility. Eventually, most trade-offs reduce to some combination of time and money—spent now, deferred until later, or transferred to somebody else.
The seduction of hard problems
Hard problems are, unsurprisingly, hard to solve. Yet creative and ambitious people are drawn to them like moths to a flame—frequently with much the same result.
Difficulty can become flattering. A problem that resists us provides a stage for expertise, perseverance and ingenuity. Before long, solving it stops being merely a means to an outcome. It becomes a point of pride.
That is when judgement begins to blur. We keep climbing because the mountain is there, not because reaching its summit still matters.
Restate before you solve
You do not have to solve most of the hard problems you encounter in business, design or programming. Many can be restated as easier problems—if you are willing to question the assumptions, reweigh the trade-offs and stop diving after sunk cost.
Before committing more effort, ask:
- What outcome are we actually trying to create?
- Which constraint is real, and which one have we inherited without examination?
- What would become possible if we accepted a different trade-off?
- If we had not already invested in this path, would we choose it today?
A reframed problem is not an evasion. Often, it is evidence that someone has finally understood the decision.
Choose value over difficulty
Not every problem needs to be solved. Choose the ones whose resolution creates real value, and park the part of the ego that treats doing hard things as a virtue in itself.
There will always be impossible mountains available to climb. The more useful discipline is deciding which elevation genuinely changes the view.
Find purpose in pace and progress—not in heroic tales of difficulty. Maturity is not solving the hardest problem in the room. It is choosing the problem worth carrying.
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